Fans “Feel The Heat” At Sand Sports Super Show
Costa Mesa, CA June 20, 2011 — With attendance pushing 50,000 rabid dune enthusiasts, the 13th Annual Sand Sports Super Show this past weekend proved to be the perfect venue for DragonFire to take the wraps off their 2012 products. From their all-new RacePace cages and bumpers, to the FireBreather intake systems and DragonFire exhaust systems, DFR certainly seemed to have something for everyone at the Sand Sports Show.
Whether it is style, protection or performance, DFR has been smoking the competition, particularly when it comes to high performance mods for your SxS. “We have certainly made a name for ourselves by offering superior engineering and vastly improved performance,” acknowledges DragonFire’s GM, Scott Highland. “But we really do offer so much more than just hop-up parts, so it was great to be able to show just how broad our product range really is for the recreational market.”
In fact, DragonFire brought out four of their latest project vehicles packed with the latest innovations, not to mention creating an entirely new trade show booth for the Sand Sports Super Show. But the real show stopper was the surprise release of DragonFire’s 2012 catalog. “It was a real challenge to fit so many new products into the catalog,” says Highland. “However after months of hard work, planning and plenty of late nights, we managed to get all the new products into production and 52 page package delivered in time for the Sand Sports Show… talk about hot off the presses!”
By way of comparison, the last couple of catalogs had 20 pages less worth of product innovations in them. “We have invested a tremendous amount of R&D into the 2012 product range,” adds Highland. “And we are proud of the fact that all these new products have been designed, manufactured and tested by enthusiasts!”
For those DragonFire fans who had to miss all the action at the Sand Sports Show, the good news is that the new catalog is available now to anyone who wants to “Feel The Heat.” Simply log onto www.dragonfireracing.com to see an online version of the new catalog, or hit them up at DFR’s Facebook page at http://www.facebook.com/DragonFireRacing?ref=ts to get a hard copy of the 2012 catalog.